Strategic location
economic nerve centre
The UAE is the Middle East's regional hub for commerce and tourism operating in an area encompassing 1.5 billion people within the growing markets of south Asia, emerging Africa, oil-rich Russia, GCC and wider Middle East, Indian sub continent and central Asia.
The UAE remains a highly successful entrepôt in one of the richest and fastest-growing parts of the world and as a consequence is THE business location for buyers, importers and exporters – with HAIR VISION providing direct access to this dynamic market.
Captive market
where hair care is a priority
• The Middle East's hair and beauty market is one of the largest and most profitable in the world – growing at a rate of 12% annually, sales are expected to be more than $3bn this year (2010) – with the UAE accounting for around $820m;
• Growth in the region is shored up by the under-25 market – which represents nearly 60% of the population;
• The GCC alone has as many as 30,000 salons, of which approximately 5,000 are in the UAE. These cater to needs of the population's rich mix of nationalities who demand the latest hair products and techniques. With re-export to the wider Middle East these numbers grow exponentially;
• As the world's third-ranking re-export hub, the UAE and wider Middle East continues to experience sustained growth – representing $10 billion a year to the international hair and beauty industry;
• Women in the Middle East top the hair care league, spending the most time on their tresses – between 16 to 30 minutes per day, compared to their European and African counterparts – which average between 5 to 15 minutes;
• The continued surge in salon space in shopping malls, hotels and resorts is matched with retailers across the region reporting strong demand and buoyant sales in hair care and styling products.