The organiser of HAIR VISION, Channels Exhibitions, has organised events in a range of vital industries for more than 20 years and are experts at attracting targeted, quality participants and audiences from the Middle East and around the world.
In addition to targeting the leading players in the international hair industry, and their unique matchmaking and nominated buyers programmes, Channels' marketing and promotional campaign before and during the show, includes:
• advertising in over 30 international and regional newspapers, business and trade publications • editorial previews and reviews in over 150 media outlets – comprising newspapers, magazines and radio programmes |
• extensive electronic direct mail campaigns, invitations and show news updates to around 100,000 industry buyers across the globe • a direct mail programme of visitor invitations and printed newsletters sent region-wide to around 20,000 buyers • an additional VIP invitation campaign to the region's top retailers, distributors, wholesalers and agents |